THE YES MEN FIX THE WORLD OPENS AT SUNDANCE TO CAPACITY CROWDS, STANDING OVATION

“As entertaining as it is effective” – Sundance Festival

“The Yes Men Fix the World is funny and entertaining, but also extremely poignant and timely.” – The Film Lot

“The Yes Men Fix the World” has premiered at Sundance before extremely enthusiastic audiences. The film was directed by the Yes Men, in collaboration with Bowling for Columbine and Fahrenheit 911 editor Kurt Engfehr, and follows the political prankster group through a number of hilarious impersonations of some of the world’s biggest corporations.

The film begins with the Yes Men’s famous 2004 impersonation of a Dow Chemical spokesperson on BBC World News, in which they took responsibility for the largest industrial accident in history before 300 million people. It ends with the much-reported distribution of a hundred thousand copies of a fake New York Times – a ‘good news’ edition announcing, among other things, the end of the Iraq War.

Along the way, the film shows the Yes Men posing as Exxon and Halliburton and presenting shocking and ridiculous solutions to climate change to audiences of oil industry people and others – as well as appearing alongside the governor of Louisiana and the mayor of New Orleans, and showing how government could do things right.

Besides covering the Yes Men’s daring hoaxes, the film investigates and attacks the worship of the free market that has led so many corporations and government agencies to put profits above people. It ends with a rousing call to action, to give Obama the pressure he’ll need to do what we’ve elected him for.

The Sundance Festival says “The Yes Men Fix the World is as entertaining as it is effective.” The film is represented by Cinetic Media, who are already in discussions for distribution in North America and Europe following Sunday’s premiere and today’s packed industry screening. It will have an extensive outreach campaign to make it useful to activist organizations.

Below is a funny interview with the film’s creators at Sundance.